Global Gem was looking for a new brand for their handmade diamond jewellery line. Focused on craftsmanship, classic looks, and value, they wanted a brand that would speak to both the independent jewellery stores that they sold to, as well as the average consumer. The final brand reflects the company’s traditional approach to diamond jewellery, as well as the personal service they provide to their customers. After creating the key elements of the brand, I created a consumer-facing site that explains the history and process of David Greg, and a Magento-based online shopping site.
Designed at DDB Karacters Design Group / Creative Director: James Bateman
Project Managers: Chris Dallin & Dylan Ballentine
▲ Business Cards
▲ Website Home Page
▲ Website Products Page